Mobile Path to Purchase

Reaching a Moving Target to Win in Mobile

Produced annually since 2012, xAd’s Mobile Path to Purchase study provides insight on how the always-on and on-the-go nature of mobile impacts consumers’ intent, immediacy and context— providing marketers with the information they need to engage their audiences at the optimal time and place. xAd’s Mobile Path to Purchase reports are based on the analysis of survey responses from nearly 3,000 smartphone users in the U.S. and the U.K. who have used their device for a purchase decision in the past 30 days.

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